BRAND PRESENTATION
Before obtaining his business school certificate, Arthur de Soultrait obtained his first contract in 2005 for the creation of the French delegation ties “Paris 2012 applicant city for Olympic Games”.
Whereupon he hit upon the idea of launching his range “Vicomte-Arthur”.
Aged 23 years old, Arthur created his first luxury items: ties, polo shirts, belts, pull-overs, cufflinks…
His slogan: “L’instinct chic”.
His colours are bright and with an “outdoor” style.
At once, the young brand came to the high-end sportswear market in Europe (France, Switzerland, Spain, Greece, Austria and Great Britain) as well as America’s east coast.
Bertrand de Soultrait, cofounder and Arthur’s younger brother, settled in Palm Beach, Florida, has successfully developed the brand on the North American continent and fits out polo players, famous jumping riders and golden boys. 2007 is the success year during which the brand has made some important steps.
In March, the first “Vicomte Arthur” store opened in rue du Faubourg St Honore street.
Two new stores will follow: one in September, rue St Paul Street in the Marais district and one in October, rue de la Boetie street.
In November, the opening of a “Vicomte-Arthur” leading store is forecast in Worth Avenue, the most prestigious area of Palm Beach.
The range of products is getting wider. After the creation of a womens’ polo shirt range, a collection of skirts, jackets and sport blousons is launching in Autumn 2007.